Section four (4)

PRIME DIGITAL INCOME (PDI) LTD

CORE VALUES (ALSO KNOWN AS BRAND VALUES)

Introduction

PDI takes great pride in its Core / Brand Values and expects its leadership, staff and members to abide by these values in their dealings with one another and others not part of the PDI family.

PDI Core / Brand Values

Family – "The love of family and the admiration of friends is much more important than wealth and privilege." ~ Charles Kuralt

Passion – we take pride in everything we do.

Fairness – we are objective and impartial in all our dealings.

Caring – we communicate honestly and respectfully.

Integrity – we are honest, transparent and committed to doing what is best for our members and our company.

Excellence – we strive to be the best in all we do.

Partnership and Collaboration – we rely on each other to learn and grow.

Compassion – "Compassion is the greatest form of love humans have to offer." ~ Rachael Joy Scott