Section four (4)
PRIME DIGITAL INCOME (PDI) LTD
CORE VALUES (ALSO KNOWN AS BRAND VALUES)
Introduction
PDI takes great pride in its Core / Brand Values and expects its leadership, staff and members to abide by these values in their dealings with one another and others not part of the PDI family.
PDI Core / Brand Values
Family – "The love of family and the admiration of friends is much more important than wealth and privilege." ~ Charles Kuralt
Passion – we take pride in everything we do.
Fairness – we are objective and impartial in all our dealings.
Caring – we communicate honestly and respectfully.
Integrity – we are honest, transparent and committed to doing what is best for our members and our company.
Excellence – we strive to be the best in all we do.
Partnership and Collaboration – we rely on each other to learn and grow.
Compassion – "Compassion is the greatest form of love humans have to offer." ~ Rachael Joy Scott
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